Adobe and Workfront are longtime partners. Officials pushed the idea of the growing need to manage actual marketing work and collaboration streams because more marketing teams than ever now work remotely due to the COVID-19 pandemic. None of them featured marketing workflow and marketing operations software until last week.Īdobe acquired Workfront, a marketing workflow, project management and Digital Asset Management (DAM) provider, for $1.5 billion on Nov. Major marketing cloud providers have contributed to more than $40 billion worth of acquired marketing technology (martech) software in the last four years.
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