(Take that, Apple Watch and your puny one-day battery!)īut as a smartwatch, the Ionic is bizarrely weak. And here’s the headline: five-day battery life. It has its own operating system and app store, plus GPS, water resistance down to 50 meters, swim tracking and lap counting, 2.5 gigabytes for storing music to play during your runs or workouts, and auto-recognition of 20 different exercises.) (Wait-wasn’t last year’s Fitbit Blaze supposed to be a smartwatch? Kind of, but the Ionic is far more developed. A lot, therefore, is riding on the new Fitbit Ionic, Fitbit’s first actual smartwatch, which costs $300. The common wisdom is that smartwatches are what’s eating Fitbit’s lunch. It laid off 110 people earlier this year. Its stock is at roughly $6.50 a share-down about 85% from its 2015 peak.
“Brutal.”)Īnd Fitbit itself is struggling. (“It’s a tough category,” Microsoft CEO Satya Nadella told me. Microsoft ( MSFT) discontinued its fitness band in 2016. Nike ( NKE) discontinued its Fuelband in 2014. Not sure where to recycle these? Check Recycle Now to find recycling points near you and also find out how to erase data from your Fitbit.But according to the sales figures, not everyone is so enthusiastic about fitness bands. However, if you are in the UK, registering for the refund involves agreeing to dispose of the device yourself, “in accordance with local requirements for recycling or disposal of lithium-ion batteries and electronic devices”. In the US, the CPSC says you will be provided with packaging to return the device. You may need to dispose of the Fitbit Ionic yourself These can only be purchased through the Fitbit Ionic Discount Store and there’s a 90-day time limit on the offer. You’re under no obligation to, but if you want a current Fitbit you will be offered 40% off up to five new Fitbits and an extra band for each. You can choose to spend the refund on a new Fitbit
The refund will take three to six weeks to arrive.
One further wrinkle is that non-US customers are at the mercy of local exchange rates.
You need to register and, once your account is verified, will receive payment via your choice of Mastercard Debit Card or Paypal. Manufacturing ceased in 2020 – there won’t be any models with new batteries so you can’t get a like-for-like replacement. The Fitbit help page says no other devices – smartwatches or bands – are affected. The safety recall was only for the Ionic.
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